Carbonite was founded in 2005 as a provider of affordable, automatic backup plans for home computer users and very small businesses. Over the ensuing decade, Carbonite rose to become the dominant provider of cloud backup to consumers.
In 2014, Carbonite approached Wire Stone with the aim of growing their small business segment, and eventually expanding into the more lucrative market for midsize businesses. As a first step, Wire Stone built a Customer Experience Engine designed to target small and midsize businesses (SMBs) and increase customer conversions. It worked wonders. Through the use of focused audience segmentation and lifecycle identification—and the delivery of customized messages, content, and buy flows—Carbonite was able to increase SMB sales by 124 percent year over year.
That marked the beginning of an explosive growth period for Carbonite. In the years that followed, Carbonite acquired two key companies as part of the ongoing effort to expand their business into the midmarket space. Wire Stone once again played a pivotal role, this time by helping Carbonite integrate their new acquisitions, in terms of both branding and marketing.