All the elements we needed were there: An honest, approachable brand ready to stand out in the industry. And a product that’s bold, tasty, and ready to be loved by consumers. We just needed the right spokesperson to bring the story to life. So we created one: Guy Natural. A man just as pure, as bold, and as zesty as the Eatsmart snacks themselves. And the perfect vehicle to tell the Eatsmart story.
This approach was disruptive, yet honest. Clever, yet goofy. Informative, yet never preachy. We maximized the creative likability, memorability, and distinctively-Eatsmart-ness of the concept. And it didn’t surprise us when this approach caught on, opening a dialogue with customers we were happy to turn into a powerful, invaluable conversation between an awesome brand and engaged consumers.