Frontier provides top-tier networking and communication solutions. It uniquely understands the importance of a highly targeted, responsive approach to social—which is why Frontier Business Edge chose Wire Stone as social agency of record. Throughout the customer lifecycle, Wire Stone drives social engagement, community management, and demand generation for Frontier’s burgeoning SMB and enterprise division. This includes delivering highly targeted content strategy, curation, development, deployment, and ongoing listening and analytics.
Our initial assignment was straightforward: earn the attention of Frontier’s B2B customers and grow engagement. To capture this lucrative new audience, Wire Stone set about creating more relevant, helpful, timely content. Previously, the company’s customer conversations focused almost exclusively on its products. We overhauled this approach with a strategic communication framework that showcases thought leadership and business insight, followed by finely targeted product insights aligned with campaigns and offers.